Why we're doing this

Northstar

The one-page strategic anchor for the ranch. Mission up top, values, vision, goals, and the metrics that prove it.

Purpose

The 100-year mission and what we are today.

100-year mission
Current focus

Values

Up to five. Each value gets 2–3 definitions so it means the same thing to everyone.

Vision

Confidence drops the further out you look — that's expected. The 3-year is a commitment; the 20-year is direction.

3 years
80% confidence
5 years
10% confidence
10 years
7% confidence
20 years
3% confidence

Annual goals & why

Three is the sweet spot. Each goal needs a 'why' and concrete outcomes so you'll know it happened.

Goal
Category
Why this is a priority
Outcomes (how we'll know it happened)
Goal
Category
Why this is a priority
Outcomes (how we'll know it happened)
Goal
Category
Why this is a priority
Outcomes (how we'll know it happened)

Health metrics

The handful of numbers you check often. Target vs. actual, grouped by category.

Stewardship
Herd
Financial
Family

Framework adapted from Highland's Northstar template. Used with credit.